Journal

The days between the milestones

The method tells you where you’re going. These are for the parts in between — one panic question at a time, answered properly.

• How to get a scared cat to come out from under the bed

  A frightened cat hiding under the bed comes out sooner when you stop trying to get her out. Here is the calm, behaviour-based way to do it.

Get the note when it matters

Join the list for new articles as we publish them, first word on the things we make, and one short note per First — what to do, what it means, and what comes next. Written for the cat who is still deciding about you.

Your first name Your cat’s name

Email Gotcha day (optional) Yes, email me new articles, new products, and the 8 Firsts notes. I can unsubscribe anytime. Subscribe

Double opt-in: you’ll get one email asking you to confirm, and nothing else until you do. Every note has a working unsubscribe. We never sell or share your details.